There's no denying it: every company needs good video content these days. And companies that really want to keep up with the times are also increasingly turning to authentic user-generated content. But, if you run a business, you're probably already responsible for a variety of tasks. Plus, producing these videos is a really complex undertaking. Nevertheless, many companies have the ambition to make as many tasks as possible "in-house". But especially when it comes to video production, this idea can quickly backfire.
1. Save time by focusing on core competencies.
Outsourcing video production creates the necessary freedom within the company to focus on what you do best. This saves time and enables more effective management of internal and external resources that would otherwise be wasted on tasks that are not central to the company's success.
2. save running costs for the company
There are many reasons to outsource your media production, but probably the clearest is that you can achieve significant cost savings.
Unnecessary overhead costs such as equipment and wages for employees not directly related to the core business are eliminated. Plus, you can save money because you no longer have to pay for training or manage employees while they train other employees who may not need as much help as they think!
3. gain a new perspective
Outsourcing can give you a new perspective on your content and help you break out of your own "cognitive tunnel". Many brands that produce themselves are not able to be critical enough of their own content - which ultimately results in poor quality. It's much easier to give constructive feedback on the externally produced video.
4. gain access to a team of experts
While outsourcing can help reduce costs and gain a fresh perspective, you also get access to a team of experts. User-generated content is only supposedly easy to implement. But when you add the selection and engagement of the right creator, the creation of an ad-optimized script, and the post-production of the video footage, things quickly get very complex.
5. spend less time on training and management
Anyone who has ever started their own business knows exactly how important it is to keep costs down and focus on growing the business. Not only do additional employees have to be found first, but they also have to be trained and managed, which costs valuable time. Plus, employees may not be reliable - they could quit unexpectedly or become cost traps over time.
6. maintain flexibility in the company
By outsourcing video production and focusing on core competencies, the company can stay leaner. This makes the organization more flexible and agile when it comes to implementing new ideas. It also means that new videos that are needed only go into production when you actually need them, rather than simply continuing to produce them for employee workloads.
Conclusion: You don't have to integrate everything into your own added value
Outsourcing can help the business grow by providing access to a talented team of experts who have the skills and experience to help accelerate growth. This way, you can focus on what you do best - running the business.