User-generated content is growing in importance every day as more consumers seek the advice and guidance of people they consider their peers. Those companies that harness the potential of UGC in time will be rewarded - not only with higher sales, but also with more engaged consumers who are excited to be part of the brand community.
94% of millennials say UGC significantly influences their purchase decision
In the context of online commerce, Millennials have become an important target group. This is because Millennials are the most educated generation in history, and this has led to them being more tech-savvy than previous generations. In addition, Millennials have grown up with technology and are also the most global generation in history - 87% have lived outside their home country at some point. All of these factors contribute to Millennials being incredibly valuable when it comes to user-generated content (UGC).
Customers trust user-generated content more than traditional advertising in 2022
You've probably heard the phrase "content is king," but its importance is only growing. It's no secret that UGC has become a powerful tool for marketers looking to build trust with consumers and drive engagement on social media. But did you know that 92% of consumers trust UGC more than traditional advertising? The reason is simple: people are more likely to trust the opinions of others than an advertisement from a company they don't know.
In addition, people like to support brands they like and can share their opinions with others. As a result, UGC has become one of the most important marketing tools, as it allows companies to connect with their customers on an emotional level while encouraging consumer engagement with each other.
This is why companies should no longer hesitate and bet on UGC themselves
- It's authentic. The rise of social media has brought us closer to the people we follow and interact with online. This makes it easier for users to distinguish between a brand's content and that of its customers
- It's more effective than traditional advertising. A recent study found that UGC is three times more effective than traditional advertising in increasing brand awareness, but only half as expensive. As a result, companies get more bang for their buck when they use user-generated content
- It is far cheaper than traditional advertising campaigns, which usually involve high production costs
Conclusion: UGC should be part of every marketing strategy
User-generated content is a useful way to enhance your marketing mix and make customers feel heard by the brands they love. With consumers of all ages placing so much trust in UGC, it's becoming an essential part of any successful digital marketing strategy. So the next time you're looking for ways to improve your campaign, consider how UGC can help!